This strategic communications plan was designed to elevate the profile of Maria Fareri Children's Hospital's pediatric heart surgery program, with a goal of volume growth. The plan centered on a groundbreaking medical case, and it landed us a national TV exclusive.

Humans have communicated via storytelling for ages. It’s the way we connect and collect knowledge. A compelling story can turn a staid corporate message into something relatable and persuasive. Explore a featured selection of my storytelling results below.

Managing a "Code Triage" at a regional trauma center is an intense crisis communication challenge with evolving facts and incessant media demands. Events such as the Farmingdale (N.Y.) High School bus crash, a national story for an extended period, underscore the need for a day-of communication plan. This section explores how strategic planning enables effective messaging during chaos and transforms crisis response into an opportunity
for strategic communication.  This effort reached over 100 million stakeholders across traditional and digital media.

From data breaches and infrastructure failures to mass casualty incidents and legal actions, I’ve developed and executed rapid-response plans that not only preserved trust but enhanced brand perception.

I’m always on the lookout for ways to showcase company representatives as go-to experts in their fields. My approach is a steady drumbeat and using the best tools for the job. Whether it’s landing a big media interview, writing a thought-provoking op-ed, crafting website content, or launching a targeted digital campaign, I pick the channel that fits the moment and the audience. By consistently highlighting our expertise, I help turn reputation into wins.

I've served as strategic business partner to senior executives for thought leadership opportunities.

We implemented an integrated communications strategy during National Nurses Week to build organizational reputation, increase patient confidence, and boost staff morale. The multi-channel approach included coordinated social media content across multiple platforms, live television interviews , and an email newsletter call-to-action for nursing excellence recognition.

This plan, which I personally led, took months of pre-planning. Our strategy kicked off with a Today Show exclusive followed by a heavily attended press conference, sparking over 100 press stories local, national, and international outlets. We amplified the narrative with compelling videos and follow-up features shared on social media platforms. This high-profile campaign achieved an estimated reach of over 30 million.

Building digital engagement strategies that exceed KPIs.